ABOUT
OUR VISION AND VALUES
We Know How to Deliver Unforgettable Experiences
At the heart of our brand is a passion for creating unforgettable experiences that go far beyond traditional travel. This agency was built on the belief that travel should feel intentional, elevated, and deeply memorable—not just planned.
We specialize in designing curated group experiences, from luxury getaways and girls’ trips to milestone celebrations and destination events. What sets us apart is our unique blend of event production and travel expertise, allowing us to approach every trip with a creative, detail-driven lens. Each experience is thoughtfully crafted to include not just where you stay, but how you feel—from the energy of a welcome dinner to the moments you’ll still be talking about long after you return home.
This site is your gateway to discovering upcoming group trips, custom travel services, and elevated experiences designed with connection and culture in mind. Whether you’re joining one of our signature hosted trips or looking to plan something bespoke, you’ll find inspiration, guidance, and seamless support every step of the way.
We don’t just plan trips—we create experiences that bring people together, celebrate life’s moments, and turn travel into something truly unforgettable.
TURNING UNFORGETTABLE MOMENTS INTO YOUR ULTIMATE ADVENTURE
Hi, I’m Alicia Houston, a certified travel agent and the founder and creative force behind So Fly Travels. I’ve spent years designing elevated experiences that blend luxury, culture, and connection—whether that’s producing large-scale events, curating group getaways, or creating unforgettable travel experiences for friends, clients, and communities.
I believe travel should feel intentional, stress-free, and full of moments worth remembering. My approach is rooted in personalization and experience design. No two trips are the same. We take the time to understand your vision, your vibe, and your expectations—then bring it all together into a seamless, stress-free journey that exceeds them.
When I’m not planning the next adventure, you can find me exploring new destinations, hunting down rooftop views, or bringing people together for meaningful experiences. My goal is simple: to turn every trip into an extraordinary story you’ll remember for a lifetime.